ETERZA
We developed an elegant, minimalist brand with a youthful touch.
Client
Eterza
Year
2020
Category
Service
Project
Brand Identity
Brand Communication
Eterza is a genuine, conscientious jewelry brand - committed to making a positive change on the planet and in our society. Progressing past the flawed process of buying traditional diamonds, Eterza sells lab diamonds that are more sustainable and socially conscious.
From the pure and ethically sound process of production to the moment of acquiring or delivering the piece, Eterza transcends the problems of the diamond industry and leaves a mark of hope on humanity. This is why we created a name that is a mixture of eternal and purity, referring to the product and its longevity and impact.
We developed an elegant, minimalist brand with a youthful touch. We want Eterza to inspire an avant-garde generation that will transform the perception of diamonds and the way we value them. Likewise, we achieved this through a combination of modern and elegant fonts and colors, which established a new status.
