Las Imparables
Unstoppable Women:
Shatter Barriers, Soar Higher
Client
Las Imparables
Year
2021
Category
Service
Project
Brand Identity
We present our exciting collaboration to develop a brand that represents the community and women's professional and personal growth. Our main objective was to create a strong and dynamic image that inspires empowerment and strength in each of the women who are part of this incredible community.
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We set out to capture the essence of the female community and convey its transformative power. To achieve this, we created a distinctive brand that combines elements symbolizing unity and progress. Its curved and dynamic lines symbolize movement and constant growth.
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The carefully selected color palette further reinforces the message of empowerment. Vibrant and energetic tones intertwine with softer shades, creating a balance between strength and serenity. This contrast of colors reflects the diversity and versatility of the women who are part of this community, each with her own path to success.
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Every design element has been carefully attended to, ensuring visual coherence and a strong identity in all aspects of the brand.