Mabima
We created a brand were you can be the shine!
Client
Mabima
Year
2020
Category
Service
Project
Brand Identity
Brand Communication
Mabima distributes beauty and skin care products throughout Mexico. Mabima’s brand is a fun, feminine and inspiring concept, perfect for a young market that is looking for new brands that take care of your skin and look radiant every day.
We selected a font that has a retro, yet elegant look, creating a perfect balance to represent important characteristics of Mabima. We focused on the initials of the founders of the brand, “M”- and added a shine that speaks for the value that they offer to their customer.
We choose a cheerful, fresh, striking color palette. A mixture of gradients represent diversity, and unity, a space where everyone is welcome. The color palette seeks to empower people to connect with the brand and to feel good about themselves.
