Otar Logistics
A brand that shows efficiency in its transportation processes, providing a safe and agile service.
Client
Otar Logistics
Year
2021
Category
Service
Project
Brand Identity
At OTAR, they embody the essence of efficiency in transportation, delivering a safe and agile service that exceeds expectations. For Otar, we meticulously crafted a brand that encapsulates their commitment to providing exceptional logistics services while upholding their core values and visionary approach at every step of the process.
Drawing inspiration from a dynamic, futuristic, and innovative ethos, we have carefully designed a brand to reflect the key attributes that set them apart. The isotype takes cues from a chronometer, symbolizing the impeccable quality of the services and our unwavering dedication to on-time delivery.
We have meticulously chosen our color palette to create a modern brand that exudes innovation and affordability. The selected gradients convey a sense of cutting-edge innovation and reflect their adaptability and the lightness we bring to every client interaction. This harmonious blend of gradients, set against a clean white backdrop, epitomizes the brand's flexibility and forward-thinking approach.
