Feed with the heart.
Rorganika promotes a healthy lifestyle - with emotional, nutritional, and functional support. This brand shares tools for the mental health of their customers through recipes, messages, motivational, and self-improvement, with cheerful, positive, and honest communication.
For this brand evolution, we kept the pomegranate element that they used in their former logo. In addition to being a fruit with excellent health benefits, it is a flexible food with striking colors in different shades. We create an image inspired by the joy of living and enjoying. Well-being revolves around feeling good about yourself, acknowledging every detail of life, and knowing how to enjoy it.
We created graphic additions that give the brand a friendly and jolly tone. Each of them is inspired by food ingredients, continuing with the representation of good nutrition.