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Better Brands
Positioning the best global brands and
licenses in their target markets.
Client
Better Brands
Year
2020
Category
Service
Project
Brand Identity
Brand Communication
Better Brands manufactures and distributes footwear and fashion apparel.
We developed a brand evolution - based on the original color palette: gold and silver. Altering them into orange and gray to evoke a more modern, energetic, and experienced company.
Through this new orange color palette, we achieve an enthusiastic and friendly brand balanced with gray colors to represent knowledge and security. The semi-rounded details in the logo give a warm feeling, while the strong structure provides stability.
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