Positioning the best global brands and
licenses in their target markets.
Better Brands manufactures and distributes footwear and fashion apparel.
We developed a brand evolution - based on the original color palette: gold and silver. Altering them into orange and gray to evoke a more modern, energetic, and experienced company.
Through this new orange color palette, we achieve an enthusiastic and friendly brand balanced with gray colors to represent knowledge and security. The semi-rounded details in the logo give a warm feeling, while the strong structure provides stability.