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Cesta & Plato

Share moments.

Client

Cesta & Plato

Year

2021

Category

Retail & Restaurants

Project

Brand Identity

Brand Communication

Cesta & Plato aims to enhance the shopping experience by uniting the community and providing access to quality local products and delicatessen. Our goal is to create unforgettable moments for special events with friends, family, and loved ones. In developing our brand name, we drew inspiration from the importance of attention to detail in creating memorable moments.

 

We chose to incorporate the elements of a basket and a plate, which are key components of sharing and appreciation. In Spanish, "Cesta" refers to a picnic basket, and "Plato" means plate. By blending these two elements in a minimalist way, we convey elegance and freshness.

 

To further strengthen our brand identity, we selected a striking and bold font that communicates a sense of formality. We also developed a vibrant orange monochromatic color palette to represent the joy of savoring delicacies on special occasions.

Overall, our aim at Cesta & Plato is to create an unparalleled shopping experience that fosters community, celebrates local products, and brings people together for unforgettable moments.