Sunrise

We seek to design a breakfast brand with a fresh and cheerful concept. That invites your community to start their days differently. "Small changes make big differences."

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Sunrise is a brand based on empathy, common sense, and trust. We selected a color palette inspired by the colors of the sky during sunrise. The yellow and the orange provoke hunger and give a sense of a warm breakfast. 

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Inspired by the "Distorted Type" trend, we designed a curvy font that reflects a relaxed morning and a call for "go with the flow". As a result, we created a youthful logo that marks the beginning of the day with a different touch.