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Positive 
Vision Center

The first positive health center in Mexico.

Focused on prevention and not on the disease. 

Client

Positive Vision Center

Year

2021

Category

Healthcare

Project

Brand Identity

Brand Communication

Positive Vision Center is the first of its kind in Mexico, dedicated to transforming how healthcare is practiced and delivered, as well as how health and disease are understood. One of our biggest challenges was integrating Positive Health principles into the design of an ophthalmology center, which we achieved through User-Centered Design. By understanding the needs and pain points of both doctors and patients, we created a holistic space that promotes harmony, balance, and well-being.

We began by incorporating biophilic design principles, which involve bringing natural elements such as plants and forms into building spaces. This design approach aligns with the six Positive Health principles, supporting cognitive function, physical health, and psychological well-being. By combining Positive Health and ophthalmology, we have created a unique and innovative approach to healthcare that prioritizes patients' overall health and well-being.

Positive Vision Center offers a unique approach to healthcare through its understanding of Positive Health. The Center incorporates biophilic design, featuring over 30 health-promoting plants that naturally purify and improve air quality. The layout is ergonomic, providing patients and doctors with fluidity and unhindered movement through curved lines and emphasized forms.

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