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Mao Oriental
Kitchen

We established a spontaneous communication tone, where the friendly and positive side of things is always seen.

Client

Mao Oriental Kitchen

Year

2022

Category

Food & Beverages

Project

Brand Identity

Packaging Design 

For Mao Oriental Kitchen, we designed a fast food brand with an exciting concept - where the clients can experience a unique experience and inspires them to share it with the world! Highlighting the quality of its products, integrity, and social responsibility towards its audience.

​We established a spontaneous communication tone, where the friendly and positive side of things is always seen. Based on the "Urban Nights" concept, we show a brand with a street and alternative style, mixed with a fresh twist with a fun and carefree attitude, to encourage a bond with their consumers. 

​The logo was designed to demonstrate details of Oriental culture in a modern and eye-catching way, creating a bold and energetic logotype - accompanied by graphic elements that show a more playful and friendly tone. 

We designed a macaque as the brand's mascot to establish a closer relationship with the audience and show the personality of Mao. Being the mascot the new identifier of the brand, where through this we can create new stories and connections.